How Much Homework to Give Kids? Essay -- Education Educating School Le

How Much Homework to Give Kids? To many kids in elementary schools, homework is a menace. It takes away quality time from a student’s daily life and activities. In Romesh Ratnesar’s article â€Å"The Homework Ate my Family†, Ratnesar mentions about a student named Molly and her daily routine. Her daily routine consists of â€Å"spending two hours doing homework, practicing the piano, doing more than 100 math problems, labeling the countries and bodies of water and reviewing a semester’s worth of science† (Ratnesar). Molly barely has time for dinner. Ratnesar also mentions about a girl named Christina who â€Å"does not want to go to middle school, high school or college because of homework† (Ratnesar). Jonathan Keys, a parent of two boys in Orange County, says that his â€Å"boys aren’t doing things normal boys are doing.† As a result, parents like Jonathan Keys complain that elementary schools are assigning too much homework to kids. They believe that the amount of homework should be greatly reduced in order to make way for quality family time and friends. Boys should go out and do things normal boys do, and girls should go out and do things normal girls do. As Jonathan Keys puts it, â€Å"Kids should go out, play, and have fun†. However, these parents are missing a major point: the real world does not work this way. Our homes and neighborhoods are surrounded by corporate buildings and government facilities. The employees of these corporate buildings and government facilities are not playing or having fun. They are busy trying to use their education to make a decent living. So the question is: how much homework should children in elementary schools get? I agree that some teachers give to students too much junk homework and not enough clas... ...s. I strongly feel that elementary school children need to do at least 15 minutes of homework a night but keep a social balance as well. However, parents need to do their part in putting major emphasis on the importance of homework. If every parent this duty, our nation would probably rank number one in the world. Works Cited Allen, Carol. â€Å"Re: Child Life. This is Tu Do!!!!!† E-mail to Tu Hoang Do. 11 March 2004. Keys, Jonathan. Telephone interview. 15 March 2004. Mauldin, Deena. Lecture. University of California, Riverside. Riverside. 3 March 2004. Van Linge, Mona. â€Å"Re: Child Life. This is Tu Do!!!!!.† E-mail to Tu Hoang Do. 12 March 2004. Ratnesar, Romesh. â€Å"The Homework Ate My Family†. 25 January 1999: 312-319. Article. Perspectives on Contemporary Issues – Readings Across the Disciplines – Third Edition. Ed. Katherine Anne ckley. MA: Boston, 2003.

Morality of Management Earnings Essay

The term â€Å"Earnings Management† is a form of â€Å"number smoothing† used by a company’s management to manipulate or influence the company’s earnings to match a pre-determined dollar amount. This is done in an attempt to keep financials stable, as opposed to showing financial fluctuations. When a company appears to be stable it has a greater chance of attracting investors, which in turn demands higher share prices. When a company is able to have higher share prices, the more likely they are to draw new investors. Likewise, a company that has low share prices is often a reflection of a company that is not doing well financially (Investopedia, 2009, para 2). Often, companies perform abusive earnings management practices in an effort to â€Å"make the numbers† (Inevestopedia, 2009, para 4). In order to do this, management may be tempted to â€Å"make up† numbers as a means of drawing investors or to make their company appear financially stro nger than what it actually is. The methods used in earnings management can be varied, and may be done through manipulation of financial numbers or operating procedures (As cited by Gibson, 2013, p. 84). In a study conducted by the National Association of Accountants, a questionnaire was prepared which described 13 observed earnings management situations (As cited by Gibson, 2013, p. 83). Below are five listed generalizations that can be made by the study findings regarding short-term earnings management practices. 1. Respondents of the survey felt that earnings management practices utilizing accounting methods to be less acceptable than methods of operating procedure manipulation (As cited by Gibson, 2013, p. 84). Manipulation of operations can include something as simple as pushing shipping to the last day of the fiscal quarter or asking customers to take early delivery of goods (As cited by Gibson, 2013, p. 85). Another example is when companies make â€Å"Unusually  attractive terms to customers† or â€Å"Deferring necessary expenditures to a subsequent year† (Rosenzweig ; Fischer, 1994, para 5). According to survey responses, practitioners had fewer ethical dilemmas when using operational earnings management tactics compared to those involving accounting methods (Rosenzweig ; Fischer, 1994, para 7). 2. When it came to accounting, survey respondents felt that increasing earnings reports to be less acceptable than the decreasing of earnings reports (As quoted by Gibson, pg. 84). Managers appear to be more comfortable in reducing the overall company profit when reserves show elevated numbers (As cited by Gibson, p. 85). It would seem that management might assume that if their reserve numbers are high, then reducing them to show lessor profitability acceptable. If the money is genuinely there, then what is the harm in reducing the profit amount to meet a designated number? However, when it came to reporting profit increases, managers were hesitant in determining what earnings management methods would be ethical and which would not. 3. Generalization #3 is similar to generalization number two where ethics are concerned. Respondents felt that if earnings management tactics were kept small that it was more acceptable than if the effects were large (As cited by Gibson, p. 84). When manipulations of numbers or operating procedures are kept to smaller changes, managers seem to feel it more justifiable and acceptable. For instance, if management were asked to show an increase of sales by $12,000.00, such manipulations would be more ethical than if asked to increase sales by $120,000.00. Likewise, if production costs were delayed for advertising to meet a quarterly budget it would be more acceptable than if production costs for advertising were delayed to meet the end of year fiscal budget. This also ties in to generalization #4, the time period of the end effect. 4. Time periods play a large part in determining how ethical earnings management practices are. As described above, when asked to alter numbers or operating procedures in an effort to make quarterly forecasts, managers seemed to feel this practice to be more acceptable. When asked to alter numbers or operating procedures for annual reports, however, the line between ethical and questionable is blurred. 47% of respondents to the survey felt that earnings management practices that were made to meet an interim quarterly budget to be ethical, while only 41% felt that such manipulations in order to make an annual budget to be ethically sound (As  cited by Gibson, 2013, p. 85). 5. When asked whether it was acceptable to offer special extended credit terms to customers in an attempt to increase profits, only 43% of survey respondents felt the practice to be ethical. However, when asked if the same end result would be ethical if achieved through ordering overtime to ship as much product as possible at years-end, 74% of respondents felt this manipulation to be ethical (As cited by Gibson, 2013, p. 85). A staggering 80% of survey respondents felt that selling excess assets as a means of realizing a profit to be ethical, while only 16% felt it would be questionable (As cited by Gibson, 2013, p. 85). Short-term earnings management procedures, while questionable, are often legal. The alteration of financial information in an attempt to meet budgets or as a way to show profitability is often alluring and an â€Å"easy† way to draw investors. Managers who use earnings management tactics must take into consideration the impact such actions may have with key stakeholders (As cited by Gibson, 2013, p. 86). When numbers are skewed favorably, it gives stakeholders a false sense of security in their investments. Companies who engage in short-term earnings management practices often set themselves up for losses over time. When numbers are adjusted to make a quarterly or yearly dollar amount, chances are the following quarter will find the company in the negative. Such practices are rarely foolproof and care must be taken when making earnings management practice decisions. Focusing on long-term earnings management practices are ultimately more favorable, but in order to be effective management must remain committed to consistent operational procedures. Forecasting the product needs of customers and looking ahead are key strategies for keeping sales income at a consistent level. Waiting until the last minute to offer customers generous credit terms in an effort to boost end of year or quarterly sales is a short-term answer at best. Looking at the purchase history of customers and integrating theses sales number into future budgets should help alleviate the need to resort to last minute scrambling to make budget targets.

While all goods have a general purpose of satisfying the...

While all goods have a general purpose of satisfying the wants and needs of people, specific types of goods hold specialized places within the market and have various unique components. Network goods are one of these. The value of a network good increases when more consumers purchase and use them. This is obvious when noting the definition of network, being a connecting system. The network effect is what creates the aspects of a network good. The network effect refers to the fact that the more people use something, the more value it has. There are four main types of network effects: direct, indirect, two-sided and local. Direct network effect is simply defined as increased use means increased value. Indirect network effects refers to†¦show more content†¦As cell phones become more popular in general within the market, for example, your own cell phone becomes more valuable now that its utility has grow. The actual value that these goods have for the customers can be split int o two parts. One component is the value propagated by the product without taking the number of users into account. The second part, is the value that comes from being able to interact with other users because of the product. The prospect that networks are able to compete with each other implies a consideration about intellectual property law. Where one standard is owned and another is not, the unowned side is unlikely to succeed for obvious reasons. Most of the time, the monopoly will be the owner while the substitute networks will not. Even though it is not for sure that inferior standards win against superior standards, this may be mostly because most standards are supported by companies who have some kind of ownership. A classic example of this would be the telephone with both local and long distance capabilities. The company ATT was the legal monopolist according to Alexander Graham Bell’s patent of the device in 1876. When the patent expired, ATT was still the long di stance telephone monopolist due to the procurement of other patents. Because of this, ATT was the monopolist into the 20th centuryShow MoreRelatedMeaning Of Directing : Managing An Enterprise1471 Words   |  6 Pages Meaning of Directing: While managing an enterprise, managers have to get things done through people. In order to be able to do so, they have to undertake many activities, like guiding the people who work under them, inspiring and leading them to achieve common objectives. An office manager, for instance, has to supervise the activities of his subordinates, i.e., typists, office assistants, dispatchers, accounts clerks, etc. He has to issue instructions to them and describe and illustrate theRead MoreThe New Global Economy : Market Competition1493 Words   |  6 Pagescustomer needs is important. Koners et al. 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Essay on We the People - 688 Words

Unit 1 Speech 2: What are the fundamental characteristics of a constitutional government?  · In what ways does constitutional government mean limited government?  · Describe at least three provisions of the Constitution that provide a means of preventing the abuse or misuse of government power. Explain how these provisions work in our system of government today. The fundamental characteristics of a constitutional government contain of a written document which establishes the rules, rights, and principles of the government. These characteristics are the establishment of individual rights, federalism, higher law, separation of powers, and checks and balances. The establishment of all these rules, rights, and principles are all an†¦show more content†¦An example of checks and balances is the two-third vote of Congress to approve a bill that the president has vetoed. Another provision of the Constitution that provides a means of preventing the abuse or misuse of governmental power is higher law which is to be obeyed by the government in the U.S. Constitution. The higher laws were established to protect individual rights. The government cannot use any of its power to take these rights away from any person without due process of law or in times of war. The last but not least provision that prevents the misuse or abuse of government al power is the Bill of Rights. The Bill of Rights was put into our Constitution to help each person receive the rights they deserve, and to limit the government’s power in order to secure people’s rights. The Constitution is the highest law in the United States, higher law is used in our government today in every aspect because we live based on the Constitution. Checks and balances is used in our system of government today because they still limit each branch and give them certain powers. 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The small business that I will be discussing is called We The People and they are a document preparing business specializing in divorces, trusts, probates, notaries, name chang es, custody agreements and more. With extremely important legal work likeRead MoreEssay on In People We Trust2572 Words   |  11 Pagesmeant everything to most but in years since then the nation has diversified. From a mainstream of Christian beliefs to diverse hundreds the United States is no longer one nation under one â€Å"God.† Obstacles of dissension besieged precedent American people and they prevailed, nevertheless there are new issues on the nation’s docket to be processed, â€Å"God† is one of them. From the early history of the United States immigrants were drawn with possibility of freedom of speech. Speech, one of the rightsRead MoreAnalysis Of The Article We The People 1814 Words   |  8 Pages Dr. Nieva International Business 4 December 2014 The statement â€Å" We the People† defines whom the United States of America was and is till this day. The constitution is considered one of the most powerful and dynamic documents of all time. Ten years after gaining independence from Great Britain, the delegates of America decided that the Articles of Confederation, the governing document in place, must be amended or replaced if the country were to prosper. Under the Articles of ConfederationRead MoreWe Live A World With A Diversity Of People925 Words   |  4 PagesWe live in a world with a diversity of people. We see them, distinguish most of them and contemplate their lifestyles while experiencing them. Therefore, each person has a different background, culture or traditions which make them antithetic from us. 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Utilitarianism The Ethical Theory - 1848 Words

Utilitarianism came about through the consequentialist ethical theory, which states that consequences determines whether something is good or bad. It is the idea that humans should act in a way that promotes the best utility for the most people. Utility can vary depending on the culture, but for the most part it means the greatest happiness or good for the most amount of people versus unhappiness. In order to determine what the best utility is, one must first determine what is intrinsically good within their culture or society. Then, one must determine what is bad. All of the options must be considered, with each option calculating the value of the results and what they would bring about. Lastly, one must take the course of action that has the highest ratio of good to bad results. Utilitarianism should not be confused with hedonism, which states that the only good thing in itself is pleasure and happiness. Instead, it does not give preferences to happiness or desires, but rather prov ides a moral compass with which to follow. This might mean sacrificing one’s own happiness for the better utility of the whole. Utilitarianism is appealing due to several different reasons. Everyone’s interest is just as important as some else’s. In addition, most people would generally agree that the same moral conventions, like murder, is wrong, and that it should be against the rules to kill another living being. It is seen as instinct to not kill, enslave, or endanger another human. ItShow MoreRelatedUtilitarianism : An Ethical Theory Essay1731 Words   |  7 PagesUtilitarianism Utilitarianism is one of the most powerful and persuasive approaches to normative ethics in the history of philosophy. Even though It was not fully articulated until the 19th century, proto-Utilitarian positions can be recognized and discerned throughout the history of ethical theory. (Driver, Julia. â€Å"The History of Utilitarianism.† Stanford University. Stanford University, 2009. Web. 01 Oct. 2016). Utilitarianism is an Ethical Theory that was a result of combining aspects of ConsequentialismRead MoreThe Ethical Theory Of Utilitarianism1543 Words   |  7 Pagesutilitarian theory as being based on social reform in human behavior of which offers an alternative to natural laws. Utilitarians emphasize the deep connection between doing the right thing and causing happiness to make creatures happy. Some believe to do the right thing, because it’s the right thing to do versus doing the right thing for happiness. The theory comes with different Pro and Cons of making some happy or having happiness. I believe that this is the best ethical theory that we haveRead MoreThe Ethical Theory Of Utilitarianism912 Words   |  4 PagesUtilitarianism is just one of many ethical theories used and studied in the world that we live in today. Many people would choose to disagree with the ideals that this theory embodies, but before someone chooses to disagree with it, they should know more about the theory instead of judging a book by its cover. In the theory of Utilitarianism, it is believed that an action that is morally right will bear the most favorable balance between good and bad, and that is when everyone’s interest is takenRead MoreUtilitarianism : A Ethical Theory1381 Words   |  6 PagesUtilitarianism is a normative theory that describes how one ought to act by evaluating the consequences of actions, thus utilitarianism is a breed of consequentialism. Consequences determine whether an act is right or wrong, so one ought to act to produce the best results. The best result is the one that maximizes utility, or produces the largest amount of good. Utilitarians define good as pleasure or happiness, since it is the only thing that is intrinsically good. This is not to say that utilitariansRead MoreThe Ethical Theory of Utilitarianism 710 Words   |  3 PagesUTILITARIANISM Utilitarianism as an ethical theory is seen as an act that is morally correct if it results in the greatest amount of good for the greatest amount of people affected by the act. (Crane, Matten, Chapt. 3). It is a principle that concentrates on the outcome of an act and compares the good outcome with the bad outcome and supports the outcome that brings the greatest amount of good for all stakeholders involved. Addressing the Canadian mining industry from an economic angle, one wouldRead MoreUtilitarianism : An Ethical Theory1938 Words   |  8 PagesUtilitarianism: â€Å"The idea that an action is right, as long as it promotes happiness, and that the greatest happiness of the greatest number should be the guiding principle of conduct (Oxford Dictionaries).† This theory was thought up as far back as the 17th century, but didn’t become well known until late into the 18th century when Jeremy Bentham a legal and social reformer gave a powerful presentation of the idea. â€Å"Create all the happiness you are able to create; remove all the misery you are ableRead MoreUtilitarianism Is A Good Ethical Theory1336 Words   |  6 Pagessays that Utilitarianism is a good ethical theory because it justifies conventional moral wisdom they believe that because this theory maintains conservative principles and only has minimal mistakes, there is a valid purpose to favor this theory over a ny other theory that is presented. Utilitarianism does not support the notion of popular judgment but when comparing the other theories, utilitarianism does have fewer conflicts than any other theory. In other words although utilitarianism flaws inRead MoreThe Ethical Theories Of Deontology And Utilitarianism1414 Words   |  6 Pageswill also so how the ethical theories of Deontology and Utilitarianism plays a part and how the ethical perspective Emotivism also plays a part. Theories and Perspective Deontology is the reason for which the act is done and the rule according to which one chooses to act (Mosser, 2013). It doesn’t deny that the acts that we do have consequences (Mosser, 2013). It insists that those roles should not play a part in our moral evaluation of such acts (Mosser, 2013). Utilitarianism is a natural way toRead MoreThe Ethical Theories Of Utilitarianism And Kantian Ethics Essay1650 Words   |  7 Pagesbe discussing an article about a woman who starved her two horses. I will address the issue about whether or not the woman’s action was ethical. I will use the two ethical theories of utilitarianism and Kantian ethics to support my argument. I will also suggest a different course of action the woman could have taken to be justified, through both ethical theories. The article follows the story about an Australian woman who breached her duty of care to two horses that she owned (Emery, 2016). BiancaRead MoreThe Ethical Theories Of Utilitarianism And Deontological Morals2353 Words   |  10 PagesIntroduction This document will introduce two noteworthy ethical frameworks which are validated instrumental in the development of business ethics and which include an extremely rational significance in assessing ethical concerns in contemporary business: Utilitarianism and deontological morals (Hartman, L., 2017). Part A: Comparison/contrast the ethical theories of Utilitarianism and Kantian The first ethical tradition is Utilitarianism, an ethical hypothesis constructed and cultivated in the contemporary

Ethical Dilemma Information and Communication Technology

Question: Discuss about theEthical Dilemma for Information and Communication Technology. Answer: Introduction: Ethical dilemma, otherwise also known as moral dilemma, is a situation where an individual is confronted with a choice to be made between two options none of which is however, ethically acceptable. The Information and Communication Technology has become an indispensible part of the personal, social as well as professional life of an individual. However, it is undeniable that there are various instances of ethical dilemmas arising in a world that depends too much on the world of Information and Communication Technologies, and hence there has been an increasing rate in the number of various cyber crimes, such as hacking, plagiarism, software piracy, violation of Intellectual property rights, and many more (Holm Ploug, 2012). However, this paper intends to focus on the emerging ethical issue in the IT world- Digital Plagiarism. Discussion: It is needless to say that the growth and development of any nation largely depends on the acquisition of knowledge by its students, and in case the students fail to educate themselves completely, the future of the nation awaits darkness and ignorance. Internet in itself was invented with the purpose of helping humans acquire and expand knowledge, and to understand what lies beyond their own horizon of knowledge (Ferro Martin, 2016). However, many students are doing nothing but exploiting the resources found online, for the purpose of enriching the content of their writings. Plagiarism is not completely a sin; however the students who are seeking help of online sites, and finishing their assignments without attempting to have an in-depth knowledge about the topic of their assignment, are committing serious offence. In an article published in The Guardian, the writer claims that the PhD students have been using the Internet, simply for copying and pasting the information found via va rious online sites (The Guardian, 2016). However, PhD is an University degree that places a lot of onus on the shoulder of a student. He is supposed to contribute ideas to the academic world that are novel and innovative. This is the reason why academic plagiarism has already been labeled as a criminal offence, and the authority of each educational institution needs to introduce stringent policies against it (Sonfield, 2014). In the article, the writer reports that he came across several PhD thesis papers which used lines from other poets, and yet did not acknowledge their names. What was even more shocking was that a student even succeeded in publishing his book of poems, with a doctorate title, and yet his poems were nothing but plain imitations from secondary sources, without any sort of acknowledgement. This whole act of plagiarizing is equivalent to the act of stealing, and it s important to analyze and evaluate the cause behind the increasing rate of digital plagiarism in the academic world. Using the internet for copying and pasting information, and for finishing off with assignments real quick, has become a common trend among the school, college as well as university students. However, this is absolutely unacceptable that the students, who are expected to acquire knowledge, by learning and researching through books, tend to use the shortcut to pass in their exams. According to a report submitted b y the NEC Research Institute, there are more than 1.4 Billion pages found online, and most surprisingly 25 more pages are added each second (McMenemy et al., 2014). From this statistical data, the wealth of information a student is exposed to, while writing an assignment, can be easily understood. While evaluating the situation of digital plagiarism in the academic world, three ethical issues have to be understood: The student is writing something that is not being written by him, and hence he is not only deceiving his teacher, but he is failing to acquire the adequate knowledge needed to get qualified in an academic degree It is equivalent to copyright plagiarism, where the writer freely employs others ideas, definitions and concepts without acknowledging the academic assistance being availed The student is earning academic qualification, without conducting personal research and independent study (Howard, 2016) Cyber-plagiarism, also known as patchwork plagiarism, is definitely an unethical issue emerging out of a students over-reliance on the world of ICT. Whenever a student is confronted with a difficult assignment paper, he prefers to type the name of the assignment topic, and in a short while, he can gain access to various relevant online sites. According to a survey conducted by Center for Academic Integrity, 38% of the undergraduate students resort to the use of online sites, for writing their assignments (Martin, 2012). Using the internet for collecting information and for incorporating new ideas in ones own individual assignment is absolutely justified and acceptable. However, a student should always be penalized in case he directly imitates and copies the writings of others, using their quotes, without acknowledging the help availed. In most of the cases the students are found claiming that they had no idea that plagiarism is an offence, as they consider it as a part of their in-depth research work. It often happens that when a student visits a webpage, he fails to understand the source of the material, and hence he thinks the whole information is being mechanically produced, with the purpose of helping him finish his term paper. However, it is important for the educational institutions to make the students aware of the importance of originality of writing. They should understand that internet is meant for consulting in case the student lacks sufficient understanding, but it is in no way meant for reproducing the same thoughts, ideas and sentences used by another writer. The use of plagiarism detection software can be useful in reducing this ethical issue in academic writing. Further students should be made aware that there is always a variety of inauthentic sites, which may provide fake information that can misg uide a student in his process of academic learning (Bakhtiyari, 2014). Conclusion: With the advancement in digital technology and the growth of the internet access, the students are everyday exposed to a diverse amount of information. While this has a positive effect as far as the student concerned intends to use it for broadening his own knowledge, it can also be harmful if he chooses the cut and paste technique to achieve academic success. Here, the teachers need to make the students aware of the ill-effects and unethical issues involved in the process of digital plagiarism. Reference List: Bakhtiyari, K., Salehi, H., Embi, M. A., Shakiba, M., Zavvari, A., Shahbazi-Moghadam, M., ... Mohammadjafari, M. (2014). Ethical and unethical methods of plagiarism prevention in academic writing.International Education Studies,7(7), 52-62. Ferro, M. J., Martins, H. F. (2016). Academic plagiarism: yielding to temptation.British Journal of Education, Society Behavioural Science,13(1), 1-11. Holm ab, S., Ploug, T. (2012). Ethical Issues in the Development of ICT Mediated Support for Daily Living in Adolescents with Autismthe Ethics of.Touching the Future Technology for Autism?: Lessons from the HANDS Project,15, 71. Howard, R. M. (2016). Plagiarism in Higher Education: An Academic Literacies Issue?Introduction.Handbook of Academic Integrity, 499. Martin, D. E. (2012). Culture and unethical conduct: Understanding the impact of individualism and collectivism on actual plagiarism.Management Learning,43(3), 261-273. McMenemy, D., Poulter, A., Burton, P. (2014).A Handbook of Ethical Practice: A practical guide to dealing with ethical issues in information and library work. Elsevier. Sonfield, M. C. (2014). Academic Plagiarism at the Faculty Level: Legal Versus Ethical Issues and a Case Study.Journal of Academic Ethics,12(2), 75-87. The Guardian,. (2016).I Reported Plagiarism in a PhD, But My University Ignored it.www.theguardian.com.Retrieved 14 August 2016, from https://www.theguardian.com/higher-education-network/2016/jul/08/i-reported-plagiarism-in-a-phd-but-my-university-ignored-it

Web Site Evaluation Analysis Essay Example

Web Site Evaluation Analysis Essay Web Site Evaluation amp; Analysis www. waterstones. co. uk | Vs. | www. amazon. co. uk www. barnesandnoble. comwww. whsmith. co. uk| Impact of the Home Page Analysis of findings Test Scenario 1 Aesthetic and minimalist design (Heuristic Evaluation Test) * Web Site: www. waterstones. com * Weakness The home page contents too much information for the user * Where is the problem? – Home page of the website provide too much of details and list of products which will give a more complex picture of the site to the user. Guidelines –Aesthetic and minimalist design should be ensured in the home page by not publishing too many products at the home page and also by categorizing the links to the other pages. * Web Site: www. barnesandnoble. com , www. amazon. com * Strength Aesthetic and minimalist design maintained at the home page * Where is the problem? n/a * Guidelines – Each of the information contains at the home page is well categorized to gain the focus of the us er to each and every corner of the home page. Conclusion – when compared to Waterstones website, Amazon and Barns and Noble websites maintains a better level of minimalist design at the home page. Test Scenario 2 Flexibility and efficiency of use (Heuristic Evaluation Test) * Web Site: www. amazon. co. uk * Strength – Offer recommendation for the users by keeping track of the products users have viewed. * Where is the problem? – n/a * Guidelines – Homepage of the website displays the most recent products which users has viewed and recommended products based upon the sers records. This will minimize the surfing time of the repeating users for the site as well as helps to promote products efficiently to the correct audience. * Web Site: www. waterstones. com , www. barnesandnoble. com * Weakness – users interest is not considered on the products promoting at the home page * Where is the problem? – home page is promoting the products in a more static method without considering the users in terest Guidelines – Product recommendations at the home page should base on the products which the user has mostly/previously viewed. This will enhance the efficiency of promoting the products. Conclusion We will write a custom essay sample on Web Site Evaluation Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Web Site Evaluation Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Web Site Evaluation Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A competitor of the Waterstone web site, Amazon, attracts users to the home page by having a much dynamic page which does not provided by the waterstones Test Scenario 3 Consistency and Standards (Heuristic Evaluation Test) * Web Site: www. waterstones. com Weakness it is not clear to the user the product advertised is a book or a dvd * Where is the problem? – Home page contains images of products and the names but it is not clear for the user as what they are selling, whether it is a book or a dvd. * Guidelines – With the images displayed in the home page about the featuring products, should contain more information about the product they are advertising such as the author and the publication date if it is a book and the duration, cast if it is a dvd. Web Site: www. barnesandnoble. com * Strength – Clear information is given to the users about the products which are advertised on the home page * Where is the problem? – n/a * Guidelines – Consiste ncy is maintained in the home page of the web site providing relevant information about the products to the users and well categorizing them Conclusion – Waterstones website failed to maintain consistency and standards at the homepage when compared to its competitor Barnes and Noble. Test Scenario 4 User Control and Freedom (Heuristic Evaluation Test) * Web Site: www. waterstones. com , www. amazon. co. uk , www. barnesandnoble. com * Weakness – Simple and comprehensive search tool on home page * Where is the problem? – n/a * Guidelines – User Control and Freedom is ensured by providing a simple and comprehensive search tool for the users. Conclusion – Waterstones website maintains user control and freedom in a well manner in compete with the market rivals such as amazon and barnes and noble. Test Scenario 5 – Page load delay on home page (Scenario-based Analysis) * Web Site: www. waterstones. com * Strength – Loads the home page faster * Where is the problem? – n/a * Guidelines – better average load time was recorded at waterstone home page which is 1. 47s. Conclusion – Waterstones home page load time recorded the best average load time of 1. 47s compared to its competitors load times of 4. 17s for Amazon and 4. 19 for Barnes and Noble. (Using the website comparison tool at http://webwait. com)